With a $14 million bond referendum on the ballot, I was tasked with developing a brand that would engage the community and encourage them to support the Museum in the local 2022 election (which we won – yay!).

Because the Museum is one of the highest-rated nonprofits in the region, there was little need to spread brand awareness. The focus of the campaign was on the message of support. Using one of the most beloved faces at the Museum, the design was structured to evoke a sense of excitement and urgency.