Explore the past. Discover the future. The Museum of Life and Science celebrated their 75th anniversary, Summer 2021. Developing this branding required a deep exploration into the history of the institution. I strove to envelope the unique impact the Museum had on the local community and science education at large.

75th Anniversary Branding

As one of the oldest operating museums in Durham, the Museum has had a lasting impact on the city of Durham and broader community. I chose to use a bold “75” to represent the expansive history. Gazing back, the dinosaur strolls forward while reminiscing on history of the ground laid by the local monolith.

75th Anniversary Gala

The branding had to be adaptable for the many offerings of the institution including family events and a fundraising gala. My goal, while creating this brand, was to reach a diverse audience in a simple, engaging and approachable manner.